CI & Branding | Design & Art Direction | UI/UX | Packaging | Artwork
Urbanara is a conscious high-quality homeware brand based in Berlin. During my time as Lead Designer and Design Manager of a small team of three designers, we did a complete redesign of the unboxing experience, the website and all marketing collaterals.
La Savonnerie by Urbanara
Inspired by brands like Aesop, & Other Stories and L:A Bruket, Urbanara started a collaboration with a small soap factory in the south of France to launch a hand lotion and wash in three fragrances; peppermint, argan and lavender. The aim was to create a branded premium Urbanara accessory that was more visible in people’s homes.
I designed the label to compliment Urbanara’s timeless aesthetic, with elements that reflected the artisanal nature of the product. The classic, elegant design, combined with the traditional brown bottles and typewriter typography, created a modern look that supported the product’s purpose.