Redesign of URBANARA's ecommerce website
Role & deliverables: creative direction, concept, visual design, UI/UX
Urbanara is a young, online brand producing high-quality homewares made from natural materials.
This project involved bringing their website – the core source of their business – up to speed on trends and backend usability, while creating a more elegant aesthetic that reflected their brand values. The goal of the project was to improve traffic and click-through rates, update their tired, outdated design and make their user interface more intuitive for their customers.
A strong, simple, and airy interface, with a contemporary editorial grid, engaged and inspired customers to dive into the page. By strengthening the online brand identity, user experience, and key conversion drivers, the traffic, click and conversion rates increased significantly.
Role & deliverables: art direction, concept, branding, artwork