Label and packaging for La Savonnerie by Urbanara
Role & deliverables: direction, identity, design, artwork
Inspired by brands like Aesop, & Other Stories and L:A Bruket, Urbanara started a collaboration with a small soap factory in the south of France to launch a hand lotion and wash in three fragrances; peppermint, argan and lavender.
The aim was to create a premium Urbanara-branded accessory that was more visible in people’s homes.
I designed the label to compliment Urbanara’s timeless aesthetic, with elements that reflected the artisanal nature of the product. The classic, elegant design, combined with the traditional brown bottles and typewriter typography, created a modern look that supported the product’s purpose.